Viral Marketing – How to Get More Benefits Out of it
Published on October 7th, 2008.
Naman Jain asked:
Viral marketing has been in news for its ability to spread marketing message across people like a wild fire. Viral marketing is a kind word-of-mouth marketing campaign. Viral marketing is all about creating messages loaded with concepts that are accepted by people. The messages should be so strong that people should feel like passing them on to others.
Viral marketing is more effective when it is accompanied by tangible incentives, which convince people to pass on email messages to their friends and relatives. Marketers, however, should restrict the amount of incentives to a specific number. Or they can offer certain amount of credit for referring certain number of friends or relatives.
Personalizing the referral emails can have a very encouraging influence on the recipients. You can get phenomenal response when the user knows that a message has been sent by a friend and that it also contains a lucrative offer for him or her.
Keeping a track of viral marketing is also very necessary and important. Retracing the results and putting in efforts to optimize the results can help you carry out a very sustainable viral marketing.
Maintaining continuity in sending promotional and friendly referrals is a must. Marketers should ensure that they place their viral marketing message in every outgoing email message without fail. This will allow them to have their messages forwarded to quite a large number of people.
Viral marketing is a sort of one time campaign that has a triggering effect on the efforts of capturing the market like a chain reaction. Viral marketing provides better return on investment by allowing the marketers to reach the targeted audience through a friendly channel. This is likely to increase the number of qualified customers, who may later on also become loyal customers.
One thing that marketers should keep in mind is that referrals should not be construed as opt-in because the email ID forwarded by the referred person’s friend does not mean that the person has given his or her consent to the mail. But what marketers can do is that they can insert a message asking the referred person whether he or she would like to receive messages in future, while also giving him or her an opt-in option.
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Viral marketing has been in news for its ability to spread marketing message across people like a wild fire. Viral marketing is a kind word-of-mouth marketing campaign. Viral marketing is all about creating messages loaded with concepts that are accepted by people. The messages should be so strong that people should feel like passing them on to others.
Viral marketing is more effective when it is accompanied by tangible incentives, which convince people to pass on email messages to their friends and relatives. Marketers, however, should restrict the amount of incentives to a specific number. Or they can offer certain amount of credit for referring certain number of friends or relatives.
Personalizing the referral emails can have a very encouraging influence on the recipients. You can get phenomenal response when the user knows that a message has been sent by a friend and that it also contains a lucrative offer for him or her.
Keeping a track of viral marketing is also very necessary and important. Retracing the results and putting in efforts to optimize the results can help you carry out a very sustainable viral marketing.
Maintaining continuity in sending promotional and friendly referrals is a must. Marketers should ensure that they place their viral marketing message in every outgoing email message without fail. This will allow them to have their messages forwarded to quite a large number of people.
Viral marketing is a sort of one time campaign that has a triggering effect on the efforts of capturing the market like a chain reaction. Viral marketing provides better return on investment by allowing the marketers to reach the targeted audience through a friendly channel. This is likely to increase the number of qualified customers, who may later on also become loyal customers.
One thing that marketers should keep in mind is that referrals should not be construed as opt-in because the email ID forwarded by the referred person’s friend does not mean that the person has given his or her consent to the mail. But what marketers can do is that they can insert a message asking the referred person whether he or she would like to receive messages in future, while also giving him or her an opt-in option.
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